Really? The FIRST thing to do to 'hug' an indie is to promote them?
The second thing to do is to pander to their ego?
The THIRD thing is to read their stuff? (or 'suff' as this idiot calls it).
I propose that the best way to hug an indie (besides an actual hug, if allowed), is to READ their stuff. Not promote. Not make them feel better.
It's all about the books, isn't it?
I JUST MADE THIS GIF SPECIFICALLY FOR THIS POST.